Marketing.
Bath and Body Works.
Designing an updated and improved app and website for Bath and Body Works.
Zara.
Researching utilization of RFID technology and proposing an omni-channel approach to decreasing customer wait time.
Kate Spade.
Creating a digital marketing strategy featuring an algorithm-based personal styling feature and marketing campaign to appeal to Gen-Z’s desire for unique personal expression.
Parade.
Proposing a new signature fragrance for intimates brand Parade, as well as an integrated marketing campaign to promote it.
American Eagle.
Conceptualizing a new marketing campaign and creative direction to refresh and revitalize American Eagle and re-solidify them as a favorite amongst young adult shoppers.
Stella McCartney.
Developing and marketing a new everyday tote bag made from Mushroom leather